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Product details
File Size: 3269 KB
Print Length: 573 pages
Publisher: HarperBusiness (July 15, 2014)
Publication Date: July 15, 2014
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00G2A7WL2
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I was an executive at Intel from 1984-1999 (Corp. Vice President) and had the honor of knowing Noyce, Moore and Grove. I found the book odd. It was very superficial about so many things and then would go in depth on other things. The section on Andy's early life was overly detailed while there was not enough about Gordon. Frankly, the book feels lazy to me. It felt like Malone just wrote up thing he could easily find. He was suppose to have access to Intel's archives for whatever that is worth. We were thought not to keep much because of legal issues. There were also a number of factual errors.I did benefit from learning more about the early years at Fairchild.Hated the title by the way. It is worth reading this book as long as you realize that it is just a piece of the story of these three amazing men and even less a history of Intel.
The amount of real underlying information about Intel in this book is around what one can find in Wikipedia.I specially disliked the annoying overburden of adjectives (most, best, greatest, .... constantly repeated), half the book's pages are straight adulation (and the same, again and again), it becomes frustrating to read, seems the author was paid only on the adulating phrases.The narration goes back and forth in time, so that you find a chapter talking about 1997, and then next back in 1990, confusing the reader on the dates, devices, and company situation.The author goes to great lengths in praising how good were the three men in solving all the problems... followed by a tiny explanation on the problems themselves and the great breakthroughs that intel did actually make (raising yield, fab management, ...). It goes on and on enumerating the work-force increases: without saying what were they doing, etc.There is quite an introduction of the two Intel co-founders, but that's it, because then the book jumps to full flattery towards Grove for 80% of its pages, it could as well have been called "the intel unity", since anyways there are very few pages at the end dedicated to the period after he retired from CEO.I am very disappointed by this book, I didn't enjoy reading it, I didn't obtain new or valuable information on Intel's history or insights regarding semiconductors' history.
For anyone interested in the recent decades' history of materials chemistry and what led to the microminiaturized world we are still entering, I would highly recommend this book. I would especially recommend to anyone that they read Jon Gertner's "The Idea Factory" about Bell Labs first, and then follow that reading up with the study of this book. Here is why. "The Idea Factory" covers the decades of the 1920's through the 1960's and thus thoroughly and thoughtfully covers the creation of the transistor in 1947-48. One of the physicists involved in that invention was Bill Shockley, who left Bell Labs around 1953 to found his own company. The company he located where he grew up, south of San Francisco, thus planting the seed for what we now call Silicon Valley. Two of Shockley's first hires were Robert Noyce and Gordon Moore. When they became fed up with Shockley's behavior, they left and formed the company that soon became Intel. So, in reading the two books back to back, one gets an astonishing insight into the people and the organizations that led us from Marconi's wireless to the eve of 5G cell phone technology. Truly a stunning saga.
This is not the best book about Silicon Valley that Mike Malone has written. It is, however, a great read -- which is what you want from a good book! There have been criticisms in this column that the book is "Grove heavy" and "Moore light". That's certainly true.However, the context is that Gordon Moore was the Spirit -- ethereal and above it all...the giver of the Law.I enjoyed this book very much... Having lived through most of the story but watching from afar from my desk at HP, I was keenly interested in the subject matter. It's not a book really about Intel the company as it is a book about the 3 fallible human beings who went on to greatness -- each in their own way: Noyce the entrepreneur and ultimate gambler; Moore the calm and rational scientist; and Grove the 'first employee' who sublimated his (often violent) passions (and loathing for Noyce) to finally become probably the greatest businessman of our time (Donald Trump could only wish...).This is a book about 3 extraordinary individuals and their relationships with each other with the semiconductor revolution as a backdrop. I appreciated that Malone didn't give short shrift to the importance of some of the other notable "Fairchildren" who were equally as important to the development of Silicon Valley -- most notably Charlie Sporck at National Semiconductor.Since it's a book about relationships and not about facts and figures, there are not a lot of details about product lines, income statements, sales etc. except to provide historical context for the narrative. If you are at all interested in the history of technology, this book is a must read.As with "Bill and Dave", these stories need to be preserved...
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